Why I am Rebranding
I am changing my logo into something that I feel identified with and that represents my culture. My logo has been inspired by the Jama Coaque seals that its people use to decorate their bodies for ceremonial purposes. One of my grandfathers comes from that region, specifically from a town called Bahia de Caraquez and in its museum can be seen incredible elaborated ceramic pieces.
The change of my logo responds to a change in my work and more importantly to me. When I started producing ceramics in 2016 the aesthetic of my work represented my needs at that particular moment. The colour pallet that I choose then, was more modest and traditional and after several years of producing it, I found that my voice and identity were hiding somehow trying to blend in with what is now my home, I mean London.
The transformation process has taken more than a year, I started producing more raw, grounded and at the same time adventurous pieces and in 2019 I launched my 'gift tableware inspired by Picasso' on Etsy. Picasso's work was bold, strong, adventurous, he was trying to please no one, he was always himself.
My new logo represents who I am now and what I will like my ceramics to be identified with: balanced, honest, playful and adventurous pieces based on nature, traditions and my artist experience. My ceramics will inspire others to enjoy life through a fine handcrafted ceramic that reflects the grandiosity of nature.
The change of my logo responds to a change in my work and more importantly to me. When I started producing ceramics in 2016 the aesthetic of my work represented my needs at that particular moment. The colour pallet that I choose then, was more modest and traditional and after several years of producing it, I found that my voice and identity were hiding somehow trying to blend in with what is now my home, I mean London.
The transformation process has taken more than a year, I started producing more raw, grounded and at the same time adventurous pieces and in 2019 I launched my 'gift tableware inspired by Picasso' on Etsy. Picasso's work was bold, strong, adventurous, he was trying to please no one, he was always himself.
My new logo represents who I am now and what I will like my ceramics to be identified with: balanced, honest, playful and adventurous pieces based on nature, traditions and my artist experience. My ceramics will inspire others to enjoy life through a fine handcrafted ceramic that reflects the grandiosity of nature.